About Us

Whitefurze Ltd was formed in 1977 by the owner and Managing Director, Philip Lanni. Philip started with a small range of plastic consumer products and has built a successful and dynamic business with comprehensive ranges of plastic products in the Housewares, Food storage, general storage, Gardening, Pet, and Hardware sectors. The Company's growth has been built on it's ability to design and produce competitively priced quality products and it's commitment to giving a first class service to its customer base.

A devastating fire at the Companies H.O. and warehouse/distribution centre on 7th January 2002 razed the building to the ground overnight. Even this catastrophe didn't deter the Company from it's progressive path, pausing only to set up temporary facilities the Company was soon back in business and planning the rebuild of the old site, but with an increased ability to service it's Loyal Customer base increasing the capacity to almost 4 times that of the old facility.

All of our products are manufactured in the UK and our brand new offices, Warehousing and distribution centre opened on the 13th October 2003. This new facility encompasses state of the art technology backed with a generous increased capacity enabling the Company to improve further on the service we are able to give to our customers and to further enhance it's product range. We use our own vehicles and are able to deliver to most areas on a weekly basis.

The Whitefurze brand name is widely recognised within the industry as a brand leader offering retailers a value for money product range through a network of distributors both Nationally and Internationally. We pride ourselves on both the quality and style of the products ranges we offer as well as innovative and abundant product launches every year.